Cases

  • Captain Marvel Shoot

    Content creation

    For the launch of the new Marvel movie: Captain Marvel, Pure organised an extra-ordinary photo shoot with Belgian celebrity and social-media profiles. Why extra-ordinary? We were lucky to shoot the content on the military airfield of Kleine Brogel surrounded by F16 airplanes. Creating fighter pilots – such like Captain Marvel herself – from our influencers. We styled them to reflect the futuristic pilot look from the movie. All of this translated in high-fashion editorial content that was spread by the influencers on their Instagram account to promote the movie. Through thos unique content their engagement rate on these posts went through the roof creating great visibility for Captain Marvel

    SERVICES PROVIDED:
    - CONTENT CREATION
    - INFLUENCER MARKETING

  • Nivea Cellular Filler Launch

    Press lunch

    How do you launch a beauty range for an older skin type in the written press? Pure went for a genuine approuch through age-relevant ambassadors who revealed their beauty secrets during a lunch. We went for French-Belgian singer Victor Lazlo (58) and Flemish actresses Gilda De Bal (68) and Leah Thys (73). The welcomed the invited press like old friends into a homely setting where they shared what beauty is to them over an intimate lunch. A lunch prepared by Icelandic-Belgian celebrity chef Dagny Ros Asmundsdottir (48) who also shared how food influences skin and skincare.

    The goal of the event was not to promote the product as is but to share how real women feel and talk about skincare at a certain age. Therefore linking the relevant products with the insights learned from the ambassadors.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - PRESS & INFLUENCER RELATIONS
    - EVENT CONCEPT

  • Takeaway.com Awards

    Content creation

    To annouce the winner of the Takeaway.com Best Restaurant award Pure created video content with influencer and YouTube celebrity Flo Windey. Her energetic and youthfull presence created perfect content for the Take Away channels: social media, newsletter and website. The content was a high-paste dynamic video where Flo handed over the price to the winners voted Best Restaurant.

    SERVICES PROVIDED:
    - CONTENT CREATION
    - INFLUENCER MARKETING

  • Eucerin Sun content

    Content creation

    For the send-out of the Eucerin Kids Sun range, Pure created a concept to inform the parents on the correct use of these products while not forgetting to teach their kids! Therefor we came up with an Instagrammable paper doll chains. These paper (wo)men visually showed the kids where to apply sunscreen – step by step - while it informed the parents with interesting and less-know facts on the backside.

    The targeted Mommy-influencers loved our approach as they shared the knowlegde and easily-learned visuals with their followers.

    SERVICES PROVIDED:
    - CONTENT CREATION
    - GRAPHIC DESIGN
    - INFLUENCER MARKETING

  • Pandora Christmas dinner

    Brand-awareness event

    To thank our influencer and press contacts with whom we collaborated througout the year, we invited them for an early Christmas dinner in a fairy-tale like setting. We took advantage of this moment to let them re-discover the Christmas collection. The seated dinner treated our guests to culinary discoveries in cosy yet elegant environment.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - PRESS & INFLUENCER RELATIONS
    - EVENT CONCEPT

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