Cases

  • Special Screening Event Coco

    Nov 23, 2019 | Movie launch

    Pixar’s Coco animated movie transports you to the magical Mexican Land of the Dead. Disney approached us to recreate this feeling for a selection of Belgian influencers and celebrities. We recreated a Mexican market where the different stands offering elements used for the traditions Day of the Dead festivities. After the movie the guests discovered the market with a typical mariachi band, traditional local dances and foodtansd providing taco’s and enchiladas.

    For the guestlist we looked into social media personalities who had a perfect brand match with the colorfull and lively storyline of the animated movie. This went from TikTok and YouTube faces to the more usual suspect Instagram faces.

    SERVICES PROVIDED:
    - INFLUENCER RELATIONS
    - EVENT CONCEPT AND EXECUTION

  • Belvedere summer barbeque

    Nov 23, 2019 | Brand-awareness event

    To highlight the natural ingredients used to produce Belvedere vodka we proposed a summer barbeque combined with a cocktail workshop in a You-Pick farm on the outskirts of Brussels. The evening kicked of with a make-your-own cocktail class. Here the guests were invited to discover the farm gardens and select their own fruity ingredients.
    Through our influencer and press relations and the exclusivity of the event we obtained the attendance of A-list profiles both in press and influencers.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - INFLUENCER RELATIONS

  • DeBijenkorf.be end-of-year activation

    Nov 16, 2019 | Influencer content creation

    New on the Belgian market deBijenkorf.be wanted to create visibility for its recently launched local Instagram handle. PURE went in search for perfect brand matches who could create content through a clear briefing with detailed deliverables. Situated just before the holiday period, the briefing underlined the festive feeling the content had to convey. Aside from the Instagram posts, the influencer’s stories used swipe-up links to track the sell-through rate of the campaign. After an analysis, a selection of the influencers were given a long-term contract to produce not only content for their own channels but also for the brands own communication channels.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - INFLUENCER MARKETING
    - RESULT ANALYSIS

  • Celebration & Other Stories

    Nov 16, 2019 | brand introduction

    With the introduction of lifestyle brand & Other Stories to the Belgian market, we developed an all-round PR strategy including press, influencers and and offline influencers. To celebrate the opening of several shops in the biggest Belgian shopping destinaties we threw a party to remember. Through creative photo backdrop concepts – such as the 500 individual handblown eco-rubber black and white balloons – we created an instagrammable and playful approach to the traditional event element which is the photo call. At the end of the event balloons were given to the invites as a thank you which resulted in organic SoMe visibility the days after the event. Aside from this we provided the guests with the necessairy beats and tastefull bites.

    SERVICES PROVIDED:
    - PRESS & INFLUENCER RELATIONS
    - BRAND ACTIVIATION & EVENTS
    - CONTENT CREATION

  • Caudalie x We Can Dance

    Nov 16, 2019 | Festival activation

    During the festival season we created an immersive experience for the natural beauty brand Caudalie. We launched this experience on the fashionable beach festival We Can Dance. In line with their overall Nomadic theme we created an oasis of wellness and calm in the Caudalie bedouin tent. Influencer Brand ambassadors were picked to handle a ticket contest while being present during the festival, motivating people to pass by to experience that moment of pure relaxation. The ambassadors frequently highlighted the products used in the beauty ritual and therefor created traffic to store. On the other hand we created traffic by handing out goodie bags with sample products and a promotional code to the festival goers who experienced the ritual.

    SERVICES PROVIDED:
    - PRESS & INFLUENCER RELATIONS
    - BRAND ACTIVATION & EVENTS
    - INFLUENCER MARKETING

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