Cases

  • Nivea Sun Kids Event

    Feb 26, 2020 | Launch event

    Is there a better way to communicate about the new Nivea’s Kids range then to have influencers, journalists and their kids dicover facts about sun protection through fun educational games? Pure developped the concepts behind the games that were meant to be informatinal for the adults while just plain old fun for the kids. The instagrammability came through the sun-kissed garden just on the outskirts of Brussels.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - PRESS & INFLUENCER RELATIONS
    - EVENT CONCEPT

  • Moët & Chandon SoME content

    Feb 26, 2020 | Content creation

    After a digital brand ambassador search, Pure created Social Media videos for the Moët & Chandon own social media channels and those of the ambassadors. These ambassadors reflected the house values: successful, glamorous and with an unique savoir faire. All of these elements were also highlighted in the created content. Although the ambassodars didn’t have the biggest digital reach, they reached the correct local audience who share the same values as Moët & Chandon.

    SERVICES PROVIDED:
    - CONTENT CREATION
    - INFLUENCER MARKETING
    - BRAND AMBASSADOR STRATEGY

  • Special Screening Event Frozen II

    Feb 26, 2020 | Movie launch

    For the highly anticipated animated movie Frozen II, Pure was in charge of the guestlist. We immediately looked towards mommy influencers who could communicate the launch date of the movie to their fellow-mommy following. Her we went broad: from nano influencers with a local following to famous mommies with a national reach. We welcomed the families before the movie and had several activations so that this movie-going experience became a memory that last a lifetime.

    Aside from the event we had a Fetch Digital Showroom campaign where other mommy influencers – who couldn’t join the special screening – could request movie tickets. In return for those Instagram stories were shared on their channel.

    SERVICES PROVIDED:
    - CELEBRITIES & INFLUENCER RELATIONS
    - FETCH INFLUENCER SEEDING

  • Nivea SoME content

    Feb 26, 2020 | Content creation

    Nivea introduced sheet masks to their range of beauty products. To gain attention from the general public Nivea asked Pure to create Social Media content for their own channels with high-profile influencers. Keeping in mind our bilingual country, we selected Flanders based influencer Tiany Kiroloff and Brussels based influencer Gaelle Van Pottelsberghe to be the faces of the new masks.

    SERVICES PROVIDED:
    - CONTENT CREATION
    - INFLUENCER MARKETING
    - SOCIAL MEDIA STRATEGY

  • Special Screening Event Coco

    Nov 23, 2019 | Movie launch

    Pixar’s Coco animated movie transports you to the magical Mexican Land of the Dead. Disney approached us to recreate this feeling for a selection of Belgian influencers and celebrities. We recreated a Mexican market where the different stands offering elements used for the traditions Day of the Dead festivities. After the movie the guests discovered the market with a typical mariachi band, traditional local dances and foodtansd providing taco’s and enchiladas.

    For the guestlist we looked into social media personalities who had a perfect brand match with the colorfull and lively storyline of the animated movie. This went from TikTok and YouTube faces to the more usual suspect Instagram faces.

    SERVICES PROVIDED:
    - INFLUENCER RELATIONS
    - EVENT CONCEPT AND EXECUTION

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