Cases
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Takeaway.com Awards
Content creation
To annouce the winner of the Takeaway.com Best Restaurant award Pure created video content with influencer and YouTube celebrity Flo Windey. Her energetic and youthfull presence created perfect content for the Take Away channels: social media, newsletter and website. The content was a high-paste dynamic video where Flo handed over the price to the winners voted Best Restaurant.
SERVICES PROVIDED:
- CONTENT CREATION
- INFLUENCER MARKETING -
Eucerin Sun content
Content creation
For the send-out of the Eucerin Kids Sun range, Pure created a concept to inform the parents on the correct use of these products while not forgetting to teach their kids! Therefor we came up with an Instagrammable paper doll chains. These paper (wo)men visually showed the kids where to apply sunscreen – step by step - while it informed the parents with interesting and less-know facts on the backside.
The targeted Mommy-influencers loved our approach as they shared the knowlegde and easily-learned visuals with their followers.
SERVICES PROVIDED:
- CONTENT CREATION
- GRAPHIC DESIGN
- INFLUENCER MARKETING -
Pandora Christmas dinner
Brand-awareness event
To thank our influencer and press contacts with whom we collaborated througout the year, we invited them for an early Christmas dinner in a fairy-tale like setting. We took advantage of this moment to let them re-discover the Christmas collection. The seated dinner treated our guests to culinary discoveries in cosy yet elegant environment.
SERVICES PROVIDED:
- BRAND ACTIVATION & EVENTS
- PRESS & INFLUENCER RELATIONS
- EVENT CONCEPT -
Nivea Sun Kids Event
Launch event
Is there a better way to communicate about the new Nivea’s Kids range then to have influencers, journalists and their kids dicover facts about sun protection through fun educational games? Pure developped the concepts behind the games that were meant to be informatinal for the adults while just plain old fun for the kids. The instagrammability came through the sun-kissed garden just on the outskirts of Brussels.
SERVICES PROVIDED:
- BRAND ACTIVATION & EVENTS
- PRESS & INFLUENCER RELATIONS
- EVENT CONCEPT -
Moët & Chandon SoME content
Content creation
After a digital brand ambassador search, Pure created Social Media videos for the Moët & Chandon own social media channels and those of the ambassadors. These ambassadors reflected the house values: successful, glamorous and with an unique savoir faire. All of these elements were also highlighted in the created content. Although the ambassodars didn’t have the biggest digital reach, they reached the correct local audience who share the same values as Moët & Chandon.
SERVICES PROVIDED:
- CONTENT CREATION
- INFLUENCER MARKETING
- BRAND AMBASSADOR STRATEGY