For the send-out of the Eucerin Kids Sun range, Pure created a concept to inform the parents on the correct use of these products while not forgetting to teach their kids! Therefor we came up with an Instagrammable paper doll chains. These paper (wo)men visually showed the kids where to apply sunscreen – step by step - while it informed the parents with interesting and less-know facts on the backside.

The targeted Mommy-influencers loved our approach as they shared the knowlegde and easily-learned visuals with their followers.

SERVICES PROVIDED:
- CONTENT CREATION
- GRAPHIC DESIGN
- INFLUENCER MARKETING