Is there a better way to communicate about the new Nivea’s Kids range then to have influencers, journalists and their kids dicover facts about sun protection through fun educational games? Pure developped the concepts behind the games that were meant to be informatinal for the adults while just plain old fun for the kids. The instagrammability came through the sun-kissed garden just on the outskirts of Brussels.

SERVICES PROVIDED:
- BRAND ACTIVATION & EVENTS
- PRESS & INFLUENCER RELATIONS
- EVENT CONCEPT