To bring visibility to Pixar's newest movie Luca, Pure conceptualized an idea which not only touched influencers and press but also a broad audience. Herefore we looked into the main visual elements of the movie: a seaside setting with an Italian flair. This translated into a Sea Monster Bar, an ice-cream topping bar in collaboration with the iconic ice-cream bar Glacier De La Poste in the Belgian seaside resort of Knokke. Open to all, the press communicated about this free family activity, while we also invited mommy influencers to stay the night at the Belgian coast to discover both the movie in their hotel room and the topping bar during their coastal walk. We spread the activity over two day so the passers-by could also enjoy this treat while reveiving more information about the movie and Disney Plus.

SERVICES PROVIDED:
- BRAND ACTIVATION & EVENTS
- PRESS & INFLUENCER RELATIONS