For the launch of the new Super Plus loyalty card of Delhaize, Pure conceptualized and realised a send out for Belgian influencers. To highlight the new elements of the loyality card – which favors and rewards a healthy eating lifestyle - we created a super sized cardbox watermelon. Each part of the watermelon communicated one of these messages while also containing a brand-own product with nutri-score A or B. A true discovery for the influencer, not only visually but also content-wise. The send out resulted in an amazing return of Instagram stories for a product – loyalty card – that could be seen as a difficult to place through PR in the Belgian influencer realm.
- SEND OUT CONCEPT
- INFLUENCER MARKETING