For the highly anticipated animated movie Frozen II, Pure was in charge of the guestlist. We immediately looked towards mommy influencers who could communicate the launch date of the movie to their fellow-mommy following. Her we went broad: from nano influencers with a local following to famous mommies with a national reach. We welcomed the families before the movie and had several activations so that this movie-going experience became a memory that last a lifetime.
Aside from the event we had a Fetch Digital Showroom campaign where other mommy influencers – who couldn’t join the special screening – could request movie tickets. In return for those Instagram stories were shared on their channel.