New on the Belgian market deBijenkorf.be wanted to create visibility for its recently launched local Instagram handle. PURE went in search for perfect brand matches who could create content through a clear briefing with detailed deliverables. Situated just before the holiday period, the briefing underlined the festive feeling the content had to convey. Aside from the Instagram posts, the influencer’s stories used swipe-up links to track the sell-through rate of the campaign. After an analysis, a selection of the influencers were given a long-term contract to produce not only content for their own channels but also for the brands own communication channels.