With the introduction of lifestyle brand & Other Stories to the Belgian market, we developed an all-round PR strategy including press, influencers and and offline influencers. To celebrate the opening of several shops in the biggest Belgian shopping destinaties we threw a party to remember. Through creative photo backdrop concepts – such as the 500 individual handblown eco-rubber black and white balloons – we created an instagrammable and playful approach to the traditional event element which is the photo call. At the end of the event balloons were given to the invites as a thank you which resulted in organic SoMe visibility the days after the event. Aside from this we provided the guests with the necessairy beats and tastefull bites.