During the festival season we created an immersive experience for the natural beauty brand Caudalie. We launched this experience on the fashionable beach festival We Can Dance. In line with their overall Nomadic theme we created an oasis of wellness and calm in the Caudalie bedouin tent. Influencer Brand ambassadors were picked to handle a ticket contest while being present during the festival, motivating people to pass by to experience that moment of pure relaxation. The ambassadors frequently highlighted the products used in the beauty ritual and therefor created traffic to store. On the other hand we created traffic by handing out goodie bags with sample products and a promotional code to the festival goers who experienced the ritual.